Ph.D. 1998, Penn State University
Corporate Environmental Management;
Sustainable Enterprise Strategy, Integrated marketing communications, green
design.
Phone: (612) 624-6755
E-mail: timsmith@umn.edu
Areas of Interest
Dr. Timothy Smith is Associate Professor of Environmental Sciences, Policy,
and Management, and Bioproducts and Biosystems Engineering at the University of
Minnesota. He received a BS (1993, Business Administration) from the University
of Colorado, and a MBA (1996, Marketing/Management Science) and Ph.D. (1998,
Agricultural Sciences) from Penn State University; he has also held positions in
the financial and telecommunications industries. Dr. Smith’s current research
and consulting efforts focus on organizational adoption of energy efficiency,
renewable energy, and other environmental performance enhancing technologies, as
well as the effectiveness of marketing communications around ‘green’ messaging
and life cycle assessment (LCA) information. Sponsoring organizations include:
US Department of Energy, US Department of Agriculture, MN Department of
Commerce, MN Pollution Control Agency, Institute for the Study of Business
Markets (ISBM), 3M Corp., AT&T, Andersen Corp., Louisiana Pacific Corp., and
Pentair Corp. Dr. Smith is a frequent speaker at conferences and workshops
throughout the U.S., Europe, and Latin America, and his work has appeared in the
most highly respected academic journals including: International Journal of
Research in Marketing, Journal of Marketing Research, Journal
of Business Research, and, International Journal of Life
Cycle Assessment. Dr. Smith is a former AT&T Industrial
Ecology Fellow and also serves as the Director of the Forest Products Management
Development Institute (FPMDI), a unique industry/University partnership focused
on environmental and managerial aspects of the forest products and building
materials industries.
Courses Taught
- BP 3503/5503 Marketing of Bio-based Products
- BP 4504W/5504 Bio-based Products Development and Management
- NR 3604 - Environmental Management Systems
- MKTG 4030 - Sales Management
- MKTG 6076 - Sales Management (MBA)
- MKTG 6051 - Marketing Research (MBA)
Selected Publications
Smith, Timothy M.; Gopalakrishna, Srinath; Chatterjee, Rabikar. 2006. A
Three-stage Response Model of Integrated Marketing Communications at the
Marketing-Sales Interface. Journal of Marketing Research Vol. XLIII (November),
564–579.
Smith, Timothy M., Miriam Fischlein, Sangwon Suh, Pat Huelman. 2006. Green
Building Ratings: A Comparison of the LEED and Green Globes Systems in the
US. The Carpenters Industrial Council, September: pp. 61.
Molina-Murillo, Sergio and Timothy M. Smith. 2005. How much is too much?
Exploring life cycle assessment information in environmental marketing
communications. Business & Professional Ethics Journal, 24(1-2):199-223.
Molina-Murillo, Sergio A.; Smith, Timothy M.; Reichenbach, Mike; Smith,
Robert. 2005. Impact Of International Phytosanitary Standards On Wood Packaging
Material End Users: Pre-Implementation Assessment. Forest Products Journal, Sep
2005 | 
